Deeper Fan Economy Creating a Healing Field for Fans
In the first year after the establishment of a certain degree of brand recognition, Xi Mu Yuan also not only need to continue to Gong Yuan brand awareness, but also need to realize the transformation from brand awareness to product sales. Therefore, how to make good use of the influence of the star on behalf of the high people, so that the brand, spokesman, fans in the dissemination of the establishment of a more son-in-law relationship, to achieve the effect of product unity! First of all, we deeply dig according to the stream source mask product whore endorsement of Wang Yuan’s career story, according to its combination of product selling points and use of the scene, to create a piece of Chengmu Cui X Wang Yuan’s healing source of the wild, in the creation of fans willing to look for resonance at the same time, but also the depth of the product implanted in the consumer cognition – in the official propaganda photographic interactions, we are really into the Wang Zao’s powder some group exhibition for Insight digging data, the resulting fan transformation: from the perspective of product packaging design, GWP fan gift packs, scarce communication materials to create, directly to the heart of the fans, to achieve an effective fan economy sound volume, in the volume, the volume of the three intention.
