2024 China's New Form of Health Consumption Report: Health is multifaceted and everything can be maintained
Dentsu Creative released the "2024 New Form of Health Consumption Report: Health is multifaceted and everything can be maintained". Based on the two dimensions of "Industry Trend Observation: General Health Observation" and "Cluster Analysis of Populations: General Health Diagnosis of 5 Major Populations", this report has insights into and analyzes the multi-dimensional and complex conscious and behavioral characteristics of health consumers in the Chinese market in 2024.
As the latest release of Dentsu's 17th consecutive year of implementing the big health survey, we hope to help brands find effective market communication methods and breakthroughs for business growth in this all-dimensional big health marketing "clinic".
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